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AdStar Integrates Edgil Payment Solution
North Chelmsford, MA, January 23, 2003
-- Edgil Associates Inc., the leading supplier of complete automated
payment processing systems for the publishing industry, announces
that AdStar, Inc. of Marina del Rey, has incorporated Edgil's EdgCapture
eCommerce Option for managing credit card payments in their
industry leading Web-based ad-taking technology. This represents
the first EdgCapture installation exclusively managing payments
from the Web.
The eCommerce Option provides secure access from
a Web server application to a locally resident EdgCapture system.
The option allows real-time credit card transaction processing with
results returned directly to the customer's Web browser.
"We are delighted that AdStar has selected
EdgCapture's new eCommerce option for secure, real- time, and high-speed
payment processing", said Ed Hopey, President and CEO of Edgil.
"AdStar has always been an innovative leader providing dynamic
technology-driven business solutions to the newspaper industry.
Their selection of EdgCapture is an endorsement of our people, products,
and core strategic direction."
"Offering online credit card payments as
part of our hosted service offerings provides our clients with an
effective and efficient way to purchase both online and print advertisements
over the Web", said Leslie Bernhard, President of AdStar. "Edgil's
leading payment platform EdgCapture gives us a best-in-class solution,
backed up by superior customer support."
Edgil is the industry's largest supplier of automated payment processing
for over 100 leading newspaper and magazine publications. Since
1984, Edgil has focused on providing the publishing industry with
payment- and content-processing solutions that allow organizations
to generate additional revenue and add value to existing publishing
systems.
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AdStar (Nasdaq:ADST - news;
Nasdaq:ADSTW - news), based in Marina del Rey, Calif., serves as
an application service provider (ASP) for the $20+ billion classified
advertising industry. AdStar turns publishers' Web sites into full-service
classified ad sales channels for their print and online classified
ad sections. Since 1986, AdStar has set the standard for remote
ad entry software by giving advertisers the ability to place ads
electronically with many of the largest newspapers in the United
States. Today, AdStar's infrastructure, through its private label
model, powers classified ad sales for more than 20 of the largest
newspapers in the United States and the Newspaper Association of
America's bonafideclassifieds.com, where ads can be placed in more
than 120 newspapers.
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